The accessibility of an advanced digital infrastructure and in-depth technical expertise should be no barrier to setting up and deploying effective OTT services in new and emerging markets. A leading ISP in Guyana is showing the way by taking its project from proof of concept, through customization to live web apps within just a couple of hours.
Bringing OTT to market within 48 hours!
There’s a common mis-perception that deploying OTT services requires vast technical expertise, time and resources, and is reliant on pre-existing and robust digital infrastructures. We’re committed to showing that the technology is available for rapid, low-cost and resource-light deployments.
One of our favorite examples of this is Broadband Satellites in Guyana, one of the first companies to successfully provide broadband internet across the country including many unserviceable and remote areas.
First to market
Despite the deployment of widespread broadband connectivity, the development of new internet-based services was frustratingly slow and Broadband Satellites took up the challenge to identify and deliver the next generation of services to Guyanese consumers.
Brian Yong, CEO and CTO at Broadband Satellites takes up the story: “With 200,000 active internet subscribers in Guyana and 450,000 with smartphones, there is a large and untapped audience for delivering video and musical content via internet-based channels. We considered this opportunity and began to explore the technological possibilities required to set up such a service.
Broadband Satellites contracted a number of vendors for its OTT deployment including a traditional online video platform (OVP) provider.
Brian Yong continues: “There was a big learning curve and challenges associated with the selection of multiple vendors for the different components. Our initial OVP partner had targeted to have us up and running in three months but after the first six months of this relationship, we had nothing to show for our time and effort, and were becoming increasingly frustrated.
“It was at this point that we were introduced to SotalCloud OTT Online Video Platform. After our first call SotalCloud gave us free access to a proof-of-concept instance of their platform and after a couple of hours of customization, we had our first iOS, Android and web apps working.
“We could immediately see the potential from this new solution and it’s unbelievable that we could get it working within the first two hours of trying after more than six months of no progress.”
Broadband Satellites now has comprehensive video-on-demand (VOD) video libraries uploaded and will be piloting the service using local linear TV channels in Guyana. From a relatively low knowledge base at the start of the project, they’ve shown just how easy it is launch your brand and content within just 48 hours.
Russell Foy, CEO of SotalCloud